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Mark Johnson BA (Economics & Music), MA (Social Theory)
Partner
Email:
Phone:+64 4 4626402

Mark is responsible for the company’s Business-to-Business research.
He joined the Research New Zealand team in 2003, having worked as the New Zealand Manager of Market Research at Westpac for several years.
Mark’s specialties lie in consumer, business-to-business, and financial services research. Since joining Research New Zealand he has designed and led many successful research projects for the company’s large public and private sector clients. There is nothing Mark likes more than being presented with a social issue, or business related problem, and designing a robust research solution that provides the client with the information they need to make a sound, well-informed business, or policy, decision.
Mark studied Economics and Music at the University of Nevada and went on to complete an MA in Social Theory at New York University. His main research interest continues to be socially oriented, which is well catered for at Research New Zealand.
As a researcher, Mark is conscious of how the output of any research will be used. He believes that one of the best aspects of working at Research New Zealand is knowing that a large amount of the work the company does results in social marketing and policy strategies, which can ultimately have positive implications for New Zealanders.
Living in Wellington’s CBD, Mark enjoys making the most of the many social and cultural events the city has on offer.
Mark is a member of the Market Research Society of New Zealand and the Australasian Evaluation Society.
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Our other team leaders and key people
Katrina Fryer
Research Director
Email:
katrina.fryer@researchnz.com
Phone:+64 4 4626432

Katrina has worked at Research New Zealand for over 10 years and is primarily responsible for large-scale quantitative research projects.
She has particularly strong quantitative skills, and mainly specialises in the completion of customer satisfaction surveys, or quantitatively-based evaluation projects. Katrina’s experience is mainly based on work that she has completed for clients in the public sector, including ACC, the Ministry of Social Development and the Ministry of Education.
An interest in the social welfare of New Zealanders, in general, is a prominent feature of Katrina’s make-up. At Research New Zealand she has an important role as mentor to newer members of the team. This is a task that sits quite comfortably with her, and she especially enjoys introducing new people to the workings of the company and the special Research New Zealand culture.
Katrina has (almost) always lived in the Lower Hutt area and particularly enjoys painting, reading, travel and spending time with family and friends.
Although Rarotonga holds a special place in her heart, Katrina is forever planning a summer vacation further afield. The wish list includes driving to Vegas with her son in an old red convertible, sharing a glass of wine with her mother in Paris, shopping with a gaggle of girls in Melbourne or perhaps a bit of island hopping in Greece….
Katrina is a member of the Market Research Society of New Zealand.
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Jane Falloon BA Hons (1st class) Anthropology & Women’s Studies
Research Director
Email:
jane.falloon@researchnz.com
Phone:+64 4 4626465

Jane joined Research New Zealand as a Qualitative Researcher in 1999 when the unit was initiated.
Jane holds a Bachelor Degree with First Class Honours in Social Anthropology and Women’s Studies from Victoria University. After graduating, Jane continued working with the Women’s Study Department and tutoring undergraduates at Victoria.
Following this, Jane began work as a Classification Officer for the Office of Film and Literature. As well as classifying publications, her work involved in-depth consultation with specially affected community groups. Jane continues to work for the Office as a Classification Officer on a casual basis.
Jane has significant experience conducting in-depth research for a range of public and private sector clients. Her work includes group facilitation and individual face-to-face interviewing with her clients’ stakeholder groups. Jane’s key interests include communications and branding research.
Jane is a member of the Market Research Society of New Zealand.
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Wendy Starkey
General Manager, Operations
Email: wendy.starkey@researchnz.com
Phone:+64 4 4626413

Wendy has worked at Research New Zealand for over four years and is responsible for all the support staff and day to day running of the company’s operations, including accounting and the financial information system. She is also involved with the recruitment of staff, and is the chairperson of the Health and Safety Committee and was responsible for achieving ACC accreditation in ‘Workplace Safety Management Practices’ at the tertiary level for the company.
Her direct reports are the reception staff, accounts staff, IT, CATI and field staff.
Wendy also takes a strong interest in the development of the two First Foundation students who work at Research New Zealand during their holidays.
Wendy lives in Brooklyn, but is and always will be a Cantabrian at heart, being born and bred in Christchurch. Spare time is taken up with puzzles, reading and sharing quality time with friends and family, especially with her three grandchildren.
Wendy also does voluntary work for Asia New Zealand assisting with the Lantern Festivals in Auckland and Christchurch and Diwali in Wellington and Auckland. Shopping in Melbourne with the girls is also another of Wendy’s favourite pastimes.
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