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What we do

We love New Zealand. It is a small and beautiful country.

But this doesn't mean it is a simple place. Far from it. And understanding it better is what drives us.

Research New Zealand is one of this country's most highly regarded research and evaluation companies.

We are experts in understanding the social and business landscape, and have honed the skills needed for this over many years.

All of us live in Wellington and we are 100% locally owned. We don't tell you this as a piece of patriotic jingo-ism. We are not some multi-national here to make a buck.

We are here to make a positive difference, because this is our home.

Our company has changed considerably over the years. We started as a small boutique company called BRC (Business Research Centre) in 1990.

In the time since we have grown. And grown. In fact, we now have over 20 world-class researchers and support staff, and more than 100 equally skilled interviewers on board. Like New Zealand itself, we all come from richly diverse ethnic and cultural backgrounds.

To reflect the expertise we have gained over the years, and our focus, we are now called Research New Zealand. And there is no question that researching New Zealand is what we love to do.

With our intimate knowledge of Aotearoa, we are better able to put together tailored social research programmes.

We also conduct detailed policy evaluations for our public sector client base.

Alongside these activities, we are highly sought-after to conduct market research for many businesses.

But really, we see our role as being very simple.

Whatever your questions or goals, we love to take them on and really get inside New Zealanders to discover the truth and inspire action.

Our unique approaches

True to our vision of learning more about New Zealand, we have been at the forefront of developing new ways to dig deeper. This is reflected in our unique and evolved approaches to the social and market research we are doing.

That's also why we have three specialist research teams which are unique to us.

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