As much as we enjoy the social research that we conduct for our public sector clients, we also relish the opportunity to provide market research services for our business and corporate clients.
Examples of the type of market research we provide for our private sector clients include, segmentation research; product and service development and testing; communications development and testing; brand positioning; customer satisfaction research; and market monitoring.
Social research and evaluation
Located just a stone’s throw away from most government agencies, it is not surprising that we have developed considerable expertise in conducting social research to inform public sector policy, decision making and reporting.
We enjoy the challenges of social research, including researching priority and ‘hard to reach’ audiences, and being involved in research that we know will make a difference to the lives of New Zealanders.
Examples of the type of work we do for our government clients includes, developing, measuring and evaluating social change programmes; measuring and evaluating the outcomes and impacts of government policies and programmes; developing, measuring and evaluating the effectiveness of public information and education campaigns; and measuring the quality of our clients’ stakeholder relationships.Our published reports show some of this work.
Reflecting our interest in the lives of New Zealanders, we also work closely with charities and other not-for-profit organisations.
In the 30 years that we have been in business, Research New Zealand has become one of the most highly regarded, New Zealand owned, market and social research companies.
As well as our research expertise, we offer our clients the benefits of our experience and our intimate knowledge of the social and business landscape of Aotearoa.
Whatever our clients’ problems, questions or goals, our role is to discover the truth and inspire action.
Discover truth and inspire action
Whakatomenea te pono Whakaohoohotia te mahi
In the 30 years that we have been in business, Research New Zealand has become one of the most highly regarded, New Zealand owned, market and social research companies.
As well as our research expertise, we offer our clients the benefits of our experience and our intimate knowledge of the social and business landscape of Aotearoa.
Whatever our clients’ problems, questions or goals, our role is to discover the truth and inspire action.
Discover truth and inspire action
Whakatomenea te pono Whakaohoohotia te mahi
What we do
CONTACT US
Survey design and sampling
When it comes to survey design, we adopt a best practice approach. This begins with having a thorough understanding of the research purpose and objectives, developing a question framework or schedule and, once approved, using this as a blueprint for the development of the questionnaire. Following scripting, all questionnaires are piloted. We also offer our clients the option of having the questionnaire cognitively pre-tested.
In terms of sampling, most of our surveys are conducted with samples drawn from our clients’ own databases. However, as required, we can assist with sampling. Regardless of sample design, our aim is to ensure the sample delivers the highest possible accuracy for the least cost.
Scripting
Our dedicated team of scriptors use state-of-the-art software to script our CATI and online surveys, as well as host online surveys on our secure survey platform. Examples of the functionality of the scripting software includes the ability to easily and accurately create CATI and online versions of the same survey questionnaire, and ensure that online surveys are also mobile friendly.
Information sourcing and sharing
This service involves sourcing material to populate websites and newsletters.
