Your privacy
If you have been invited to participate in one of our surveys, a face-to-face interview or focus group, you may have some questions about why you have been invited to participate and what steps we take to protect your privacy and the confidentiality of your responses.Rest assured, as you will see from the following Q&As, we take the matter of our research respondents’ privacy and confidentiality very seriously.
Frequently asked questions

Is participation in the research compulsory?

Absolutely not. Participation is completely voluntary. What’s more, if you decide for any reason that you would prefer not to continue with a survey or interview that you have started, that’s perfectly OK too. Also, you may at any time ask us to remove your responses to all, or specific questions. Please also rest assured that your decision to participate, or not, will have absolutely no bearing on your relationship with the client, as who participates or not in the research is not shared with them.

How did you get my contact details?

Depending on the research project you have been invited to participate in, your contact details either came from the client that we are conducting the research on behalf of, from an independent data base, or a panel of which you are a member (e.g. Dynata, PFI).

Why have you been invited to take part in the research?

You will have been invited to complete a survey or take part in a qualitative research interview or focus group because you are a part of the group of people that we need to hear from.