Research New Zealand

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Research New Zealand Statistics

Important Announcement - The ideal attributes of a political party leader

The New Zealand Labour Party suffered one of its worse defeats in this year’s General Election. David Cunliffe, its then Party Leader, eventually resigned and four contenders identified themselves as being in the running for the leadership.

Each of these contenders has a different background, skills and attributes, and offers the Party a different proposition.

Given the interest this has generated in the media, and Prime Minister John Key’s strong leadership ratings, we decided to poll New Zealanders about the party they would support based on the attributes of the leader of that party.

We did this by running a poll in our monthly nationwide omnibus survey between 14 and 24 October 2014.

Click here for the results.